To run a successful campaign with Smart Chat, we suggest you follow these steps:
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Have a clear
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goal
Why do I need to run the campaign?
El primer paso para ejecutar una campaña efectiva es identificar por qué tienes la necesidad de establecer una conversación con tus contactos. Esta definición inicial te ayudará a tener una visión clara durante el proceso de diseño.
Ejemplos de objetivos para una campaña:
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The first step to run an effective campaign is to have a clear understanding of why do you need to establish a conversation with your contacts. This definition will guide you through the design process.
Examples of goals for a campaign:
- Audit the quality of service
- Activate a service
- Make cross-selling of products / services
- Promotions
- Perform preventive collection
- Update customer database
What do I expect from the
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Debes tener claro qué información quieres obtener de tus contactos; esta definición es importante para que puedas diseñar correctamente tu chatbot.
Ejemplos de la información que se puede obtener de una campaña:
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campaign?
You must know in advance which data you want to obtain from your contacts. This definition will help you to choose the correct type of Questions during the design process.
Examples of data:
- Numerical rating of the service provided
- Confirmation of a received product
- Intent of purchase of a new product
- Date / amount for a payment promise
To whom will I send the campaign?
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