Page Comparison

...

By adding an action of "Custom Data", what you're doing is to register a variable that allows you to  to 

Highlight
personalize the conversation with each of your contacts

.  The contact value assignment for each "Custom Data" is done when you launch a campaign. 

...

A "Custom Data" action remains hidden during the conversation, unlessunless 

Highlight
you invoke its value within the text of a question

. To invoke the value, all you have to do is start typing the name of the "Custom Data" ID and SmartChat will show a selection list from which you can choose.

...