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By adding an action of "Custom Data", what you're doing is to register a variable that allows you

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to personalize the conversation with each of your contacts

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  The contact value assignment for each "Custom Data" is done when you launch a campaign.

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A "Custom Data" action remains hidden during the conversation, unless Highlightyou unless you invoke its value within the text of a question. To invoke the value, all you have to do is start typing the name of the "Custom Data" ID and SmartChat will show a selection list from which you can choose.

Warning
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IMPORTANT: When uploading your contact information, make sure that the values for a DATE have the YYYY-MM-DD format.

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Here is an example of the designer view when you invoke "Custom Data" and how the message arrives to the user:

 

Designer view                                                                                                                                                        

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SMS view

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