Custom data

By adding an action of "Custom Data", what you're doing is to register a variable that allows you to personalize the conversation with each of your contacts.  The contact value assignment for each "Custom Data" is done when you launch a campaign.

A "Custom Data" action remains hidden during the conversation, unless you invoke its value within the text of a question. To invoke the value, all you have to do is start typing the name of the "Custom Data" ID and SmartChat will show a selection list from which you can choose.

Here is an example of the designer view when you invoke "Custom Data" and how the message arrives to the user:

Designer view                                                                                                                                                         SMS view